G1 Group Feed 10,000 People With Their Big Social Feed Initiative
The Glasgow based hospitality group G1 confirmed today that they have fed 10,000 people as part of a 4 week initiative to feed those who need it most. The Big Social feed is pop up style, high volume hot food kitchen which is based at the groups city centre venue The Social. Run entirely by volunteers, their initial goal was to work with their food suppliers to try and feed 500 people per week for 3 weeks, with a 4th date now added for 15th May due to it’s popularity.
Thanks to a huge outpouring of support from suppliers including Braehead Foods, Fresh Food Company, JB Foods and Lomond Fine Foods, with Tennent’s Brewery and Barony Universal also supporting the venture by supplying everything from water, juice and crisps to anti-bacterial aerosol sprays.
As a result of this unprecedented support, G1 were able to massively increase their output and have confirmed that with pre-orders confirmed for this coming Friday, they have supplied the staggering amount of 10,000 hot meals and soup portions to the public. On one day alone, last Friday 8th May, the group fed 5000 people. This has been achieved by a combination of their “grab & go” kitchen in the city centre, and also packaged food which was supplied to a range of charities, homeless shelters, and key workers. As well as hot food, the group have also worked with their suppliers to provide things like cakes, sweet treats, and essentials like flour and eggs to those who have kitchens of their own. The organisations which benefitted from the kitchen included Glasgow Mutual Aid, Help 4 The Homeless, Kirkwood Community Aid, Aspire Homeless Charity, Coatbridge Community Aid, and many more.
G1 were keen to advertise the kitchen as an “anyone welcome” affair, and as a result had dozens of NHS and emergency workers as well as families down to eat. Chief Operating Officer Lesley Welsh said of the campaign-
“I cannot emphasise enough how proud we are of our teams who helped us deliver this mammoth achievement- it has taken many hours of cooking, setting up, and liaising with charities to ensure it all came together smoothly, and we just couldn’t have done it without them.
As a company our eyes have really been opened to what we can achieve as a unit, and I was truly humbled by the levels of gratitude from people of all walks of life. We even had one young man who travelled to us by bike all the way from Ayr because he was struggling to find any sort of foodbank support where he lived. For me that really hits home and we were just all so happy to be able to contribute in a meaningful way during these unprecedented times.”
G1 said they were lucky enough to attract the attention of several celebrities who in turn helped promote the kitchen, including comedian Frankie Boyle, Clyde 1 Presenter Cassi, and several football players, with Rangers Star Glenn Middleton even kindly attending every week to help serve those in need. The final date for The Big Social Feed is this Friday 15th May, where once again all are welcome from 12.30pm.
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